Easy Blog Networks Update #20

In the last three months we’ve been focusing on scaling the platform to allow for more providers, servers and IPs. We now allow up to 500 unique IPs per user instead of just 50 before September 1st.

We also discontinued our Done-For-You services and Content Module due to missing our quality standard for a few weeks in a row.

What are some of the features you’d like to see next? Add your own and vote on our feedback page!

Latest discoveries about deindexations and Search Engine crawling

searchbotEvery time a blog gets deindexed on EBN, we save all the information we have about it so we can analyze it later. We then do batch analysis to see if there are any patterns or footprints that we can report to the community.

In the last few weeks, we found a few interesting things. We’re still discussing on how to implement these into Blog Health to improve deindexation prevention but they’re useful insights nonetheless.

Here’s what we found.

Search Engine Crawler is visiting old URLs all the time

If you buy an expired domain with history, old URLs get crawled often and for long periods of time. This can go on for months, even if the URLs report 404 error.

Unrelated content and/or language can cause deindexation

We found that rebuilding old domains and using unrelated content and/or different language can cause deindexation.

Comments increase Search Engine Crawler visits

Comment feed is checked daily. If there are no comments, the blog is crawled less often.

Blocking crawlers can cause deindexation

We did not find any issues with users of Spider Blocker, however a lot of users add more than one plugin and block additional crawlers. Do NOT do this. Use one blocker and block as little crawlers as possible.

Some domains are permanently penalized

Some penalized domains never get any crawler traffic and will therefore never get indexed. Unfortunately we don’t yet have the data on how long this penalty can persist or what is the root cause of it (email spam, malware, phishing etc.).

Search Engine Crawler still visits the blog after deindexation (!)

When a domain gets removed from the SERP (deindexed), the old URLs still get crawled regularly and that stops only after 5-7 days. This could mean there are still options to save your blog after it gets deindexed by rebuilding URLs with relevant content.

Since we’re using passive indexation check, this is the reason why our indexation status can be late for 7-14 days (while Blog Health is checked daily).

Summary

Here’s a quick recap:

  • Rebuild URLs with relevant content that would fit on the old domain. Use the same language.
  • Check domains in spam and malware databases before buying them.
  • Use only one spider blocker, we recommend our free Spider Blocker plugin and block only the most important crawlers.

While none of this is a complete surprise, it’s just something that we can now confirm with data, not just speculation.

In the future, we’re going to start collecting even more information about domains – from social metrics to backlinks and blacklist databases. Once we have that, our analysis and deindexation prevention will greatly improve.

Easy Blog Networks Update #19

In the last two months we’ve been working on adding more hosts, improving the stability and security of the platform and scaling to accommodate for more servers and IPs.

Here’s a quick summary:

  • Automatic nameserver setup.
  • New hosting and DNS providers: AccuWebHosting, SupremeServers, Route53.
  • Added more servers and IPs.
  • Scaling the platform.
  • Whois tab in DNS info section of the Blog Info page.
  • Adding API Key field instead of password for more secure third-party use of EBN.

What are some of the features you’d like to see next? Vote on our feedback page!

Taking another step in automating setup – Automatic Nameservers

mngregcredWe took another big step in automating setup of your blogs. Instead of going to your registrar for each domain to set your nameservers, you can now setup the credentials once and EBN will use their API to set them up automatically.

All you need to do is add the credentials in your account and everything else is done automatically. If the registrar is not supported or you don’t have credentials set, then you will get the nameserver addresses reported in the Activity Log, the same way as it is now.

Please keep in mind the domains have to be registered and in your account.

Supported Registrars

  • GoDaddy works out-of-box.
  • Dynadot supports the API only for bulk customers (above $500/year spend).
  • NameCheap and NameSilo need whitelisting of our IP. See our help article for more information.

Which other registrars are you using?

Let us know which other registrars you’re using and we’ll make sure to add them if they support nameserver setup through an API.

IP Ownership Analysis Of Cheap Hosting Providers: Only 20% With Own Servers

When people new to PBNs ask where to host their blogs, a lot of experts recommend using different cheap hosting providers to get a diversity of IPs. We wanted to put that claim to the test for some time now.

Analyzing 80 Cheap Hosting Providers

We collected a list of 80 popular cheap hosts from different forums and FB groups. Then we checked IP ownership of the homepage website with the method we discussed in our blog post about ASN in the footprints series.

The result?

The 80 hosting providers’ IPs are owned by only 17 companies. More than a third of those IPs are owned by just one company (EIG). Only 20% looks like they have their own servers.

In comparison – Easy Blog Networks IPs are spread over more than 30 companies – and you only need one login, not 80.

Screen Shot 2016-05-23 at 19.02.44

By far the largest owner is The Endurance International Group (36%) that is known for their acquisitions in the hosting industry. They own BlueHost, Hostgator, HostMonster, HostNine, SEOWebHosting, Site5 and tens of other hosting brands.

Other known brands are OVH, SoftLayer and HostDime.

So, what’s happening?

What people don’t know is that cheap hosting providers don’t usually have their own servers, IPs nor data centers. They buy servers or reseller plans from big brand hosting providers and just host all websites there.

Now, let’s be clear – there is nothing wrong with this and it will not get your PBN deindexed. However, if you plan on subscribing to 80 hosts and manage 80 logins, I am sure that you expect a lot more IP diversification. Therefore before singing up with individual hosting providers, make sure to analyze their homepage’s IP and ASN to get as much diversification as possible.

And of course with Easy Blog Networks you get access to almost twice the ASNs as in the above 80 hosts with A LOT less hassle.