Monthly Archives: September 2014

Private Blog Networks Deindexation Aftermath

 
LAST UPDATE: September 2017

dont-panicIn the last 3 years or so, Google started penalizing Private Blog Networks. They’ve hit some known SEO bloggers but from the analysis of a lot of authority figures in SEO, the majority of deindexation comes from an algorhitm penalty and is therefore a consequence of footprints in people’s networks.


Based on people’s feedback we’ve gathered a list of possible footprints you need to keep in mind (which most people still ignore).

Private Blog Networks Footprint Checklist

Domains

  • Whois has to have different contact information, different emails and use real addresses.
  • On average only 20% of domains have private registration.
  • Use different registrars.
  • Some people had issues with domains bought from public auction.
  • Don’t buy all domains in the same day/week/month.

Website

  • Do not use cheap hosts or SEO hosting because IPs and nameservers should be shared with legit websites (Easy Blog Networks takes care of this).
  • Hide blog from spiders so that the competition cannot report your network.
  • Do not use unique plugins and themes with footprints throughout the network.
  • Diversify platforms, don’t use just WordPress.
  • Have contact information the same as domain Whois.

Content

  • Don’t use (only) duplicated content.
  • Make sure your content passes grammar checks (use something like Grammarly).
  • Don’t write content only about commercial keywords.
  • Have random length of articles, also up to 1000 words.
  • Add internal pages, like About, Privacy, Disclaimers etc.

Linking

  • Keep in mind outbound links patterns (don’t link to the same sites on all your blogs).
  • Add links to external authority sites.
  • Don’t use only commercial link anchors (mostly it should be brand).
  • Allow links to go off the front page.
  • Add links to internal pages.

Other

  • Don’t use Webmaster Tools or Analytics.
  • Don’t use AdSense or other unique ad codes on all your blogs.
  • Blogs should look like real live sites, not obvious link farms.
  • If you want to make it bulletproof, create personas (fake person) for each blog with their own Facebook, Twitter, Gravatar, G+ account (takes some time but is easily outsourced for cheap) and their own “life”.

Searchmetrics Ranking Factors Analysis

Relevant to the whole PBN topic are the ranking factors for the top 300,000 URLs in Google’s index for 10,000 keywords. Searchmetrics analyzed different factors and designed a beautiful infographic which should help you see what Google’s looking for when ranking websites. They did it some time ago but it’s still one of the most relevant studies that you should check in 2017.

Below is an excerpt from the infographic.

Content

  • average word count: 975
  • article has relevant images and media
  • article is using relevant terms in the content (long-tail keywords)

Website

  • website has internal links
  • website has meta title and description
  • website loads fast

Linking

  • only 29% of all links go to homepage
  • keyword anchor text to the website is only 13%
  • there are only 6% nofollow links to the website

Summary – are PBNs dead?!

PBNs are of course not dead. The idea of a PBN is to simulate organic authority backlinks. You need to make sure to do that the best you can (think what niche authority blogs look, feel and link like) while minimizing your footprints.

Our system is built to be footprint-free, however you need to make sure your blogs and networks don’t have any footprints. The easiest and most common way of deindexing PBNs seems like checking patterns in outbound links (the method also used for deindexing public networks) – so make sure you don’t link from all blogs to all your money sites but keep it very random, add external links to other websites and internal links to subpages of your own.

Keep the above things in mind and there is very low chance that Google will find and/or deindex your PBN.

Easy Blog Networks System Update #3

Our system is currently running more than 200 blogs on the servers.

Here are the latest changes:

  • Added Rackspace hosting provider with three servers and increased limit from 10 blogs to 13 for all members.
  • All WordPress admin emails from now on are info@blogdomain.
  • Admin username is now randomized between ‘admin’, ‘administrator’, ‘wpadmin’ and ‘info@blogdomain’ (all very common).
  • Random full name is generated and shown as display name.
  • More than 25 other fixes and improvements.

In development:

  • Email forwarding – all emails to info@blogdomain will now be forwarded to your email.
  • Adding more hosting providers (Amazon Web Services, Microsoft Azure and HP Cloud!).
  • Creating blog templates so you don’t have to enter the same settings every time you install a blog.
  • Researching options for automatic DNS changes at your registrar (currently looking at GoDaddy, NameCheap, Dynadot).

Go ahead and add new blogs, they will be automatically added to the new hosting provider. The faster we fill it, the faster we can add new ones to test.

Thanks again for all the great feedback!

Easy Blog Networks System Upgrades #2

There are over 100 blogs on our servers at the moment and everything’s running without issues. There was also a lot of great user feedback which we took and implemented.

Here’s a short recap of work done in the last few days.

  • Added a checkbox to remove footer from the theme – done with child themes so theme upgrades will not override the setting.
  • Username and password are now added to blog info page.
  • First time checks are now shown as pending until confirmed true/false.
  • Decreasing grace period for delete blog from 5 days to 24 hours.
  • Resolved issues with failed blog deployment and connected problems.
  • Over 30 other fixes and changes.

Things currently in development:

  • Setting up mail forwards for blog domains – this means you’ll be able to use info@domain.com for all your Whois information, completely avoiding email footprint!
  • Creating blog templates so you don’t have to enter the same settings every time you install a blog.
  • Researching options for automatic DNS changes at your registrar (currently looking at GoDaddy, NameCheap, Dynadot).
  • Adding more hosting providers.

Keep adding blogs and sending us awesome feedback!